How Does Market Planning Help Businesses Avoid Wasting Time And Money?

What Businesses Need to Know About Daylight Savings Time

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The annual daylight saving change is a well-worn routine that we go through in America each year. Business leaders must understand the reason for this adjustment in order to make the most of the time change.

In reality, daylight savings is not a uniquely American practice. Many of our fellow nations around the world, including Canada, Australia, Germany, and New Zealand, practice daylight saving.

Daylight saving, in fact, began with the German side in World War One. This ruse allowed the Germans to conserve energy supplies. Many other nations such as the USA, Canada, and the U.K. soon copied the practice. If saving some energy was such a critical interest for wartime powers, it stands to reason that a business can also structure its activities and hours in such a way so as to take advantage of daylight saving.

Daylight Saving Start Date

In the U.S., daylight savings time generally begins on the second Sunday of March each year. On this day, clocks jump one hour ahead. This time coincides with the onset of spring and the passing of winter. By the time of the summer months, days will generally be longer, with more hours of light and sunshine each day. As a result, the end of winter makes for the perfect time to begin taking advantage of longer periods of light each day.

As a business, you have to be prepared for the changes that the shift to daylight savings bring. For example, if you open very early, your employees may have problems adjusting to the even earlier opening time that daylight savings will result in. Your workers are now effectively waking up one hour earlier than before. You may need to give your workers some room to adjust when daylight savings kicks in.

Switching Clock Times for Daylight Saving

The schedule for daylight savings generally runs each year until the first Sunday in November. The schedule has stayed fairly consistent over the more than 100 years that daylight savings have now been in effect. Individual states, however, sometimes set their own dates for daylight savings.

In 2017, daylight saving began on Sunday, March 12, and ended on Sunday, November 5, 2018. In 2018, daylight savings began on Sunday, March 11, and will run until Sunday, November 4, 2018. The rules for calculating the start of daylight saving are now fairly consistent, which makes adjusting your business activities ahead of time easier.

What you need to know is that clocks are adjusted forward at 2 a.m. on the day that daylight saving starts. This means, for example, that clocks will now read 3 a.m. instead of 2a.m. On the day that daylight saving ends, the transition happens at 2a.m once again. Instead of reading 2a.m on that early morning in November, clocks will jump back an hour, and everyone's clock will have to count the time as 1 a.m.

Businesses That Benefit From Daylight Savings

Certain businesses are well placed to take advantage of daylight savings. For example, amusement parks, sightseeing businesses, and tour operators can take advantage of the extra hour of daylight from daylight saving in order to fill in more activities.

Generally, businesses that work in the outdoors can use daylight saving in this way. Even food service businesses at camping sites, resorts, and other places can benefit from increased business.

Still, critics of daylight saving include some businesses that would seem to benefit from the thinking behind daylight saving. For example, farmers have complained that daylight saving does not work well for them, contrary to the claims of the federal government that daylight saving would help farmers. Instead, farmers say that daylight saving makes them wake up even earlier than they were doing already, and makes workers grumpy on the job.

How Can Businesses Be More Productive During Daylight Saving

There are some active strategies you can take for your business to operate better during daytime saving.

First, you must ensure that workers are getting sufficient rest and sleep. This will allow your business to quickly become productive again after the switch to daylight saving. Well-rested employees work harder and with more focus.

Studies have indicated that injuries increase in certain occupation fields after the switch to daylight saving, for example, in underground mining. This is because workers are thrown out of their rhythm and are working with machines under added stress from the early hours. If you are in a business involving machinery, be on the lookout for stressed employees and suggest that they take breaks as necessary.

How Does Market Planning Help Businesses Avoid Wasting Time And Money?

Source: https://www.life123.com/article/what-businesses-need-to-know-about-daylight-savings-time?utm_content=params%3Ao%3D740009%26ad%3DdirN%26qo%3DserpIndex

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